Navigating Creative Block: A Quick Guide
A few weeks ago I had the opportunity to team up with Ruben Reiner to help design a SUPER exciting project for a high-profile prospective client. And when I say high-profile, I mean it! This potential client has it all: a slew of recent positive media coverage, a very distinct and recognizable aesthetic and brand, a mission statement that has lasted the test of time, and generations of nostalgia — a household name by all accounts. It would be a huge deal if won, and I was honored to be tapped to work on a portion of the design to attract their business for C&W.
However, the turn around for design was only a few hours. A. FEW. HOURS. I'm not sure if it was the importance of the deal, the client's name recognition, or the pressure to turn out something amazing NOW, but I froze — mentally — I was blank. ZERO ideas. Time was ticking... I tried to design something, anything, to get the flow going but everything I did looked atrocious, unrefined, and bad by all accounts. Panic. "Come on, Phoebe, get it together, you design business development materials for big companies every day, this one is no different..." Cue logging onto Pinterest for any morsel of inspiration, nothing seemed relevant. Cue logging onto Behance, no no no. What about an idea from one of my past projects? .... no. I sent my atrocious design attempts to my fellow designer Ruben and my trusted colleague Julia, both gave great suggestions but panic already had my mind in a lock.
I walked away from my screen.
I took out the trash.
Got a glass of water.
Tried to give my mind a break and think of nothing for 2 solid minutes (I even timed myself).
I stretched, reminded myself of the "KISS" method, sat back down at my desk, and started completely over.
The flow began, thankfully! Elements started falling into place and I could see the light at the end of the design tunnel. I was finished within 2 hours. Not only that but I was really proud of the end result and the C&W team was thrilled.
Few! What a relief.
I don't get creative blocks often, but when I do, my anxiety goes through the roof, which isn't healthy. This project made me realize that I needed to have some sort of go-to process for when a big creative block happens again — and it WILL happen again. Its inevitable. Here are a few of my ideas:
1. Recognize and Acknowledge:
The first step is to acknowledge that you're facing a creative block. Recognize that it's a common challenge that every creative individual encounters at some point. Accepting this reality can alleviate some of the frustration and pressure you might be feeling.
2. Take a Break and Disconnect:
Sometimes, pushing harder only exacerbates creative block. Step away from your work, whether it's for a short break or an extended period. Disconnect from your project completely. Engage in activities that relax and rejuvenate you, such as going for a walk, practicing mindfulness, reading a book, or spending time with loved ones. This break allows your mind to reset and recharge.
3. Seek Inspiration:
Explore various sources of inspiration to kickstart your creativity. Delve into books, magazines, online galleries, nature, music, movies, and even other forms of art. Surround yourself with diverse stimuli that can trigger new ideas and perspectives.
4. Embrace Mindfulness and Relaxation Techniques:
Engaging in mindfulness practices, such as meditation or deep breathing exercises, can help calm your mind and reduce anxiety associated with creative block. Relaxation techniques can create mental space for fresh thoughts and ideas to emerge.
5. Experiment and Play:
Allow yourself to experiment without the pressure of a finished product. Dabble with different mediums, styles, or techniques just for the joy of creating. The act of play can stimulate your imagination and lead to unexpected breakthroughs.
6. Set Small Goals:
Break your project into smaller, manageable tasks. Setting achievable goals for each step can make the process less daunting and help you make progress, even if it's gradual.
7. Collaborate and Seek Feedback:
Engage with other creatives, peers, or mentors to discuss your challenges. Sharing your thoughts and seeking feedback can provide new perspectives and insights that you might not have considered on your own.
8. Change Your Environment:
A change of scenery can work wonders. If you usually work indoors, try working outside or in a different room. New environments can stimulate your senses and break the monotony.
9. Limit Choices and Set Constraints:
Too many options can be overwhelming and contribute to creative block. Set constraints for yourself, such as using a limited color palette or a specific theme. These limitations can force you to think creatively within defined boundaries.
10. Accept Imperfection:
Perfectionism can contribute to creative block. Embrace the idea that not every creation needs to be flawless. Allow yourself to make mistakes and learn from them. Sometimes, the best ideas emerge from the unexpected.
Remember, creative block is a natural part of the creative process, and everyone experiences it at some point. The key is to be proactive, open-minded, and willing to explore different approaches to reignite your creativity.
